EVIDENCE BASED INSIGHTS
Research is the foundation of our work at Roth Media. In the past few months, we have tapped into our global research partners to gain evidence-based insights on trends and patterns in the global, continental and local markets. Through this, we have been able to create winning solutions and campaigns, by benchmarking against compelling and leading insights, that are working effectively across the world.
Melissa Diseko, Strategy Director of Roth Media says, “At Roth Media, we have founded all of our client work on evidence-based research. Through data, insight, and research that we’ve implemented into our work, we continuously commit to inventive thinking and strategic solutions for our clients on the next steps in their brand journeys.”
Through research, our marketing approaches are not only established in fact and purpose but assist our clients in taking on emerging challenges; and building creative solutions that are premised in what works in each of the markets we cover – all the way down to a consumer level.
