Roth media has thrilling news to share this month, a true cause for celebration! We are extremely proud and honoured to welcome these two new clients to our creative marketing family.
Inverroche – The Local addition to our luxury brand portfolio
With strong credentials partnering French luxury brands locally, Roth Media is exceptionally elated to be giving a voice to the local African spirits brand- Inverroche.
As an agency, we are dedicated to leading and igniting our clients to push African narratives. Inverroche, a local South African luxury gin brand has appointed us as their strategic creative lead: covering creative strategy, content, PR and influencer activity across the brand’s territories. The partnership couldn’t have come at a more relevant time, as we celebrate Women’s month, together with the Inverroche founder, Lorna Scott. This is not our first win in the luxury spirits category on the continent. We’re honoured to be adding the brand to our existing G.H. Mumm, Martell and Chivas Regal accounts.
Our role will be to complement, and curate a strategy that cultivates locally inspired brand experiences, through storylines that elevate creativity and innovation. We have expanded our service offering to include ‘home-tainment’ experiences, coupled with exciting content and digital-social experience, to the bustling gin society.
Inverroche is invested in developing the South African community and the women that make it whole. This is an aspect that Roth Media is particularly passionate about and through this campaign, we intend to bring across the spirit of courage and success.
Roth Media embraces ‘La Dolce Vita’ lifestyle
Now more than ever, one should take time to appreciate delicious food, great drinks with family, friends and enjoy La Dolce Vita – “The Good Life”. It’s a time to savour every moment and after Roth Media’s designation, to locally bring this concept to life, we are proud to welcome our new client, Malfy.
Roth Media has been appointed as the new content marketing agency to curate a resonating brand essence of escapism, opulence and the Amalfi Coast lifestyle, while entrenching the gin into our local consumer’s lifestyle experiences.
With a growing affluent consumer class, Africa has been presented with an exciting and vast opportunity to thrive in the premium space. With this market already booming, we’re eager to be collaborating with aspirational consumers, who desire and demand the best out of life.
In this moment of disconnection and through our bespoke upcoming campaign with Malfy, we are hoping to ignite the South African lifestyle of celebration and memorable experiences; especially in the things we can still enjoy in these trying times.
