ROTH MEDIA WELCOMES TWO NEW CLIENTS
Roth media has thrilling news to share this month, a true cause for celebration! We are extremely proud and honoured to welcome these two new clients to our creative marketing family.
Inverroche – The Local addition to our luxury brand portfolio
With strong credentials partnering French luxury brands locally, Roth Media is exceptionally elated to be giving a voice to the local African spirits brand- Inverroche.
As an agency, we are dedicated to leading and igniting our clients to push African narratives. Inverroche, a local South African luxury gin brand has appointed us as their strategic creative lead: covering creative strategy, content, PR and influencer activity across the brand’s territories. The partnership couldn’t have come at a more relevant time, as we celebrate Women’s month, together with the Inverroche founder, Lorna Scott. This is not our first win in the luxury spirits category on the continent. We’re honoured to be adding the brand to our existing G.H. Mumm, Martell and Chivas Regal accounts.
Our role will be to complement, and curate a strategy that cultivates locally inspired brand experiences, through storylines that elevate creativity and innovation. We have expanded our service offering to include ‘home-tainment’ experiences, coupled with exciting content and digital-social experience, to the bustling gin society.
Inverroche is invested in developing the South African community and the women that make it whole. This is an aspect that Roth Media is particularly passionate about and through this campaign, we intend to bring across the spirit of courage and success.
Roth Media embraces ‘La Dolce Vita’ lifestyle
Now more than ever one should take time to appreciate delicious food, great drinks with family, friends and enjoy La Dolce Vita – “The Good Life”. It’s a time to savour every moment and after Roth Media’s designation, to locally bring this concept to life, we are proud to welcome our new client, Malfy.
Roth Media has been appointed as the new content marketing agency to curate a resonating brand essence of escapism, opulence and the Amalfi coast lifestyle, while entrenching the gin into our local consumer’s lifestyle experiences.
With a growing affluent consumer class, Africa has been presented with an exciting and vast opportunity to thrive in the premium space. With this market already booming, we’re eager to be collaborating with aspirational consumers, who desire and demand the best out of life.
In this moment of disconnection and through our bespoke upcoming campaign with Malfy, we are hoping to ignite the South African lifestyle of celebration and memorable experiences; especially in the things we can still enjoy in these trying times.
EVIDENCE BASED INSIGHTS
Research is the foundation of our work at Roth Media. In the past few months, we have tapped into our global research partners to gain evidence-based insights on trends and patterns in the global, continental and local markets. Through this, we have been able to create winning solutions and campaigns, by benchmarking against compelling and leading insights, that are working effectively across the world.
Melissa Diseko, Strategy Director of Roth Media says, “At Roth Media, we have founded all of our client work on evidence-based research. Through data, insight, and research that we’ve implemented into our work, we continuously commit to inventive thinking and strategic solutions for our clients on the next steps in their brand journeys.”
Through research, our marketing approaches are not only established in fact and purpose but assist our clients in taking on emerging challenges; and building creative solutions that are premised in what works in each of the markets we cover – all the way down to a consumer level.
SHARING OUR EXPERTISE ON EFFECTIVE CAUSE MARKETING
Our Roth Media Managing Director, Rorisang Setlogelo, participated in a panel on effective cause marketing. She joined the Effie South Africa web series, powered by the Association for Communication and Advertising (ASA); the platform honours South African trailblazers, through a series that showcases one’s expertise within the marketing and communications industry, speaking amongst her peers from VUMA, M&C Saatchi and VMLY&R South Africa.
Taking the form of a virtual interview, Rorisang gave an enthralling account of cause marketing effectiveness and how this translates in our current marketing eco-system and the brand world we work in; and gave emphasis for how future business priorities, as an agency and as marketers, needs to shift and fall in line.
Now more than ever, it has become of importance for brands to maintain mindshare and effective positioning. Emotional and intimate connection to consumers, for example, needs to be prioritised, so that it can resonate with the consumer. Now is the time to analyse marketing strategies, to ensure it creates value. “The consumers now know that they have the power to shift the way that brands engage them and how the brands they support impact and contribute to the world we now live in,” she says.
We are grateful for such platforms for giving marketers and agencies working behind the scenes, a platform to speak about and contribute to the industry they love, and to be able to share their insights, learning and wealth of knowledge with aspiring advertisers and marketers. All the while reinforcing our Advertising & Marketing thought leadership in the industry and engaging each other on the world’s drivers and shifters.
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ROTH SHIFTS CULTURE THROUGH 2020 VODACOM DURBAN JULY CELEBRATION
The Vodacom Durban July has been at the heart of the Roth family for the past five years. We’ve executed winning campaigns and set the benchmark for bringing African luxury, premium eventing, PR and content marketing to the most thrilling marques at the Vodacom Durban July, with unmatched brand experiences.
While we couldn’t gather at the racecourse for the 124th edition of Africa’s greatest horseracing event, we enjoyed it in the comfort of our homes.
An innovative betting drive was set up, with high-end fashion ensembles and home entertainment, taking lead for the day.
