We introduced consumers to the new Purity Toiletries range formulated through the expertise of Elizabeth Anne. We launched the brand in a virtual announcement as the campaign had to be shifted due to COVID19 and the National Lockdown. Jo-Anne Strauss hosted a virtual panel discussion with Purity experts giving advice to new and expecting mums. A giveaway of an intimate drop-off baby showers was gifted to expecting mothers who could be celebrated in a safe way during the lockdown.