ABOUT OUR WORK
THE MUSE process is inspired by the brand. From brand auditing to strategic solution development and expansion, MUSE applies rigorous interrogation on all assumptions. In the modern world, brand appreciation is coaxed into understanding the history, context and insights that birth innovative ways to connect with our audience. Brand Consulting: Competitor Analysis, Cultural Analysis etc. Solution Architects: Ideation, Big Ideas etc. Product Development: Innovation, Renovation
INTERVENTION follows the muse process where strategic concepts are shaped, polished and implemented in the real world market. This involves product launches, influencer tactics with creative content plugs across all digital and social media platforms.
The final step is TRANSCENDS = Maximum Visibility + Maximum Volume. Amplifying both traditional and non-traditional PR coupled with consumer generated PR from social networking and media platforms is part of a tiered and sustainable approach to creating conversations around brand values. It ensures effective and meaningful communication that transcends brands.
To distill unique innovations that shape African communications on the world stage
We dedicate ourselves to brands meeting their business needs in a competitive
market through our agility, our innovation, our knowledge of trends and understanding of consumer passion points/affinities. From Ideation to Execution we are the Effective Communication Agency.
Roth Media Production Offices
116-118 (1st Floor) Design Quarter Mall,
Cnr William Nicol Drive & Leslie Avenue,